CASE STUDY · GELATO · NYC, MIAMI, LAS VEGAS, LA
Anita Gelato
One US TikTok for every branch, monthly shoot days, and a creator program across four cities. We run @anitagelatousa and invite local creators for gifted visits.
50
creators in the US pipeline
NYC · LA · MIAMI · LAS VEGAS
76
creator outreach emails, in 3 rounds
CREATOR PROGRAM
2
cities with creator visits so far
LAS VEGAS · AVENTURA
THE BRAND
Gelato shops in New York, Miami, Las Vegas and Los Angeles.
THE APPROACH
One US TikTok for every branch, filmed on monthly shoot days.
THE CREATORS
About 100 creators mapped and a pipeline of 50. Creators are invited by DM and comment for gifted visits.
CREATOR PIPELINE BY CITY
50 creators, four cities
New York
16
Los Angeles
12
Miami
12
Las Vegas
10
From about 100 creators mapped.
How the program works
We map local creators city by city, reach out in rounds, and invite them in for a gifted visit. Visits so far: Las Vegas and Aventura.
What we did
TikTok launch
Monthly shoot days
Creator program
Gifted visits
DM and comment invites
Creator outreach emails
The work
TikTok: Basic Human Needs
Creator visit, New York
At the counter
One minute after