WORK · CASE STUDIES
The work, and what it did.
Restaurants, beauty brands and founders in New York, New Jersey and Israel. Every number is real and comes with its dates.
135.9K
views on MaMi’s posts and reels
32.6K
views on Howie Zales’ posts and reels
50
creators in Anita Gelato’s US pipeline
31.7K
followers on Danna’s own Instagram
1 MAR TO 12 SEP 2026
1 MAR TO 12 SEP 2026
NYC · LA · MIAMI · LAS VEGAS
@KUSHNIR_DANNA
SHOT ON LOCATION
01 · RESTAURANT · CRESSKILL, NJ
MaMi
Social media, monthly shoot days and event content for an Israeli-Mediterranean café, catering and events kitchen.
Social media
Shoot days
Event content
Brand system
135.9K
views on 69 posts and reels
1 MAR TO 12 SEP 2026
02 · GELATO · NYC, MIAMI, LAS VEGAS, LA
Anita Gelato
One US TikTok for every branch, monthly shoot days, and a creator program across four cities.
TikTok launch
Shoot days
Creator program
Barter visits
76
creator outreach emails, in 3 rounds
CREATOR VISITS IN LAS VEGAS AND AVENTURA
CREATOR PIPELINE BY CITY
50 creators, four cities
New York
16
Los Angeles
12
Miami
12
Las Vegas
10
From about 100 creators mapped.
03 · MINERAL MAKEUP · ISRAEL
Gaya Cosmetics
Social strategy and an ambassador program with signed creator agreements, creator briefs and shade-quiz content.
Social strategy
Ambassador program
Creator briefs
Shade quiz
A collaboration with @5_dakot (170K followers).
GAYA’S OWN NUMBERS STAY PRIVATE
04 · FOUNDER BRAND · NEW YORK
Danna Kushnir
The founder practices what she sells: an English-language personal brand for a US audience, built on four pillars.
Build the Life
Build the Thing
How My Brain Works
Real Founder Life
31.7K
followers on Instagram
@KUSHNIR_DANNA
@KUSHNIR_DANNA
INSTAGRAM FOLLOWERS · @HOWIEZALES
Up 48% in under seven months
16 Mar 2026
1,909
7 Oct 2026
2,828
Source: Metricool.
05 · FOUNDER, SPEAKER, PODCAST HOST
Howie Zales
Podcast clips, founder video, social management and a new website with podcast, newsletter and speaking forms connected to his CRM.
Podcast clips
Founder video
Social media
Website + CRM
32.6K
views on 66 posts and reels, 1,853 interactions
1 MAR TO 12 SEP 2026
Brands we’ve worked with
