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CASE STUDY · FOUNDER BRAND · NEW YORK

Danna Kushnir

The founder practices what she sells: an English-language personal brand for a US audience, built on four pillars. After eight years building brands in Israel, Danna moved to New York and rebuilt her own Instagram in English.

31.7K

followers on Instagram

8

years building brands in Israel

6

years building brands in the US

@KUSHNIR_DANNA

BEFORE NEW YORK

HOSPITALITY · WELLNESS · BEAUTY · LIFESTYLE

Danna Kushnir, founder of Mantra Digital House, holding her camera

Build the Life

Build the Thing

How My Brain Works

Real Founder Life

What we did

Positioning for a US audience

Four content pillars

Instagram in English

LinkedIn in English

The work

Danna Kushnir on set at a studio shoot

On set

Danna Kushnir photographing a portrait in the studio

Behind the camera

Danna Kushnir holding her camera

The founder

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