CASE STUDY · RESTAURANT · CRESSKILL, NJ
MaMi
An Israeli-Mediterranean café, catering and events kitchen. We run their social, shoot on location every month, and turn every event into content people want to show up for.
4,549
Instagram followers, up from 2,117
19 MAR TO 7 OCT 2026
135.9K
views on 69 posts and reels
1 MAR TO 12 SEP 2026
3,302
interactions, 241 of them shares
1 MAR TO 12 SEP 2026
THE BRAND
Israeli-Mediterranean café, catering and events kitchen in Cresskill, NJ. Coffee in the morning, salatim and wraps at lunch, Shabbat dinners after dark.
THE CHALLENGE
The food, the room and the regulars were already there. Instagram needed to feel like walking in, and to fill the next event on the calendar.
WHAT WE DECIDED
Shoot real moments: morning light, hands, the team, a full room. Make every event something people can join.
THE IDEA
A restaurant online should make you hungry to belong there.
INSTAGRAM FOLLOWERS · @EAT_MAMI
More than doubled in under seven months
×2.1
2,117 → 4,549
19 Mar 2026
2,117
7 Oct 2026
4,549
First tracked day 19 Mar 2026. Source: Metricool.
WHERE THE FOLLOWERS ARE · OCT 2026
A local audience, the one that walks in
Share of followers by city
New York
7.8%
Tenafly
7.3%
Cresskill
5.6%
Englewood
2.7%
Demarest
2.1%
Closter
2.1%
Bergen County towns in maroon. Source: Metricool.
What we did
Social media management
Monthly shoot days
Shabbat dinner content
Halloween party content
MaMi Social Club launch
Private events deck
MaMi brand system
Brand kit for Mamush, Englewood NJ
9,082
views on the MaMi Social Club launch post
241
shares
103.3K
views on one reel
MAY 2026
1 MAR TO 12 SEP 2026
10 DEC 2025
The work
MaMi Social Club launch
Morning shoot
Hands in frame
Coffee bar
Local vendors
Window light
From the kitchen
Event details
“Professional and creative social media agency. Wonderful team of people that makes working together easy and productive. Definitely recommended!”
Eldad Mashiach · MaMi · Google review